Marketing Director
Mostly Modern Projects seeks a reliable, committed marketing director with promotional skills, an outgoing personality, solid knowledge and love of music, and a huge passion for what we do. The Marketing Director will work with our General Director, Victoria Paterson, our Director of Operations, Carly Barnes, and our Artistic Director, Robert Paterson. This job will consist of working part time during the year, and full time for three weeks each June at Mostly Modern Festival in Saratoga Springs, NY.
Hours/Location
Part-time (in person in NYC, Saratoga Springs, and/or remote): minimum 8 hours per week, up to 20 hours per week
Festival (In Person): June 1-21, 2025, Saratoga Springs, NY
Compensation
Part Time (Throughout Year): $16-$24 per hour depending on qualifications, experience and skill set
Festival (Each June): Compensation for this duration will be a flat fee, not hourly, to be determined. Single occupancy room and three meals a day included, as needed
With commitment, interest & positive results, this position could grow to full time, after an initial one-year commitment
General Requirements
Ability to answer emails, texts, and phone calls within 24 hours
Show up on time and work on site or remotely
Own and bring a laptop to work (Mac laptop preferred but not required)
Great communication skills, a sense of reciprocity, teamwork, interpersonal, and organizational skills
Knowledge of and interest in the arts and entertainment
Ability to work independently, meet deadlines and manage a number of projects with total dependability
Social Media
Create and schedule social media posts to a yearly calendar for Mostly Modern Projects. This includes marketing for:
Mostly Modern Festival Institute (for students, recruitment and faculty)
Mostly Modern Festival (for local audiences)
FAB5 and other music programs throughout the year
Fundraising posts for special dates and events throughout the year
Post to Social Media Platforms: Instagram, Facebook, YouTube, Bluesky, and other platforms as needed
Print and Online Ads, Radio and Ad Sponsors
Wrangle marketing pieces (print and digital) with directors and graphic designer
Uploading assets: completed designs, logos, images, etc. to merchandise and marketing platforms as needed
Reviewing all marketing pieces with directors
Gather Artwork and place ads for upstate outlets (some examples: online, print, radio and TV: Saratoga Today, 518, Saratoga Living, Times Union, Saratoga.com)
Place, gather, and write listings for free upstate publications and online
Work with graphic designer and proof art with directors. For example, season brochures, banners, and ads (print and digital)
Gather local ad sponsors art and send to designer for annual program guide
Email Blasts
Oversee and manage Mostly Modern Project’s email marketing calandar, and the creation and distribution of e-blasts
Work with Directors to create the calendar plan for the year
Draft written content for e-blast campaigns, which are reviewed by MMP directors
Review analytics to see what is and is not effective, and adjusting future campaigns based on that information
Press Releases
Draft press releases, create presentations, and script messages for press, radio and online content increasing engagement
Send press releases to all outlets and do follow-ups. Wrangle any interviews, photos and information as needed
Merch
Buy new merch with directors and manage existing festival merch
Keep track of inventory, give suggestions, help increase sales and assist with pricing
Events
Set up Ticketed concert listings with directors
Set up group, discounted, and free tickets for local organizations in Saratoga Springs such as youth groups. youth orchestras, retirement homes such as Home of the Good Shepherd, Wesley, and Prestwick, etc. for select concerts. Keep track and follow up with and wrangle
Software Requirements
Fluency with the following platforms, apps, and software. It is critical that all files and marketing materials be created and/or stored via these platforms:
Google Workspace (including Gmail, Google Drive, Google Calendar, etc.)
Adobe InDesign (Basic Skills). Note: skills with Photoshop and Illustrator a plus
The following apps are also used within our organization:
This list is not exhaustive and may change over time.
Festival Requirements
May-June: Poster Saratoga Springs and other nearby towns: every two weeks in May, and once a week June
Attend all concerts
Lead all social media posts
Take “step and repeat” photos for each event
Make short video testimonials with audience members and students and faculty in the lobby throughout the festival
Lead and assign tasks and guide 2-4 social media interns as well as merch table interns for the duration of the festival
To Apply
Qualified applicants should submit a resume and links to samples of your work to Victoria Paterson.